(A company called East Goes Global, which bills itself “as the bridge between the East & West” and produced the Backstreet Boys’ China show, closed a seed round in August.) Predictably, given the evident income potential associated with China, the major labels are continuing to take steps to broaden their local reach and presence. Almost three decades after arriving on the scene, for example, the Backstreet Boys over the summer attracted a staggering 44.2 million China-based viewers to a WeChat concert, organizers said. The commercial viability of the nation and its approximately 1.4 billion residents is particularly interesting because largescale success isn’t reserved exclusively for record-breaking superstars like Swift. Notwithstanding the pricing concerns, though, Midnights looks to be selling well in China – a market that many in the industry considered exceedingly difficult or even impossible to monetize in the not-so-distant past. “Don’t say the pricing is unreasonable, other singers are the same, some people sell 12 songs for 30, some people sell 8 songs for 25, and there are additional songs and remixes at midnight, but the price of digital albums has increased,” weighed in an individual of the opposite opinion. Another commenter highlighted the comparatively affordable price of Apple Music in response, and interestingly, the Spotify competitor on Monday published a guide entitled “Download the Apple Music app if your country, region, or device doesn’t have Google Play.” The resource includes instructions specifically for listeners residing in the Chinese mainland.
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